Gillette parent boosts esports sponsorship via video game competition

Gillette parent company Procter & Gamble is elevating its presence in electronic sports via a sponsorship deal involving gaming tournaments with more than $3 million in prize money. The sponsorship is intended to drive engagement and connect the Gillette brand with younger audiences through esports and soccer. Read More

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Biotech startup expands from Cambridge to Watertown

Cambridge biotech startup Arkuda Therapeutics, which aims to tackle neurodegenerative diseases such as dementia, plans to relocate to Watertown’s Arsenal Yards mixed-use development early next year. The startup is expanding out of the Kendall Square incubator space of Atlas Venture, which invested $44 million in seed capital in Arkuda. Read More

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